Content marketing and content strategy
60% of consumers buy based on a brand's digital content
What is content marketing and why should you apply it in your online communication strategy?
Content marketing is the backbone of any digital strategy. Thus, along with inbound marketing, the objective of content marketing is none other than the creation and distribution of content through various online channels, with the aim of attracting traffic and potential leads for our business.
To achieve this, it is important to keep in mind that behind each piece of content there must be a definition of the topic and the keywords that will be "targeted" in the text, as well as a correct planning of its structure (Headers, Titles, Descriptions, Alts...). Only in this way, with these initial premises well defined, will we manage to generate content that correctly positions on Google and, at the same time, proves useful and interesting for the reader, generating a positive interaction between the user and the brand.
Our Method Be Attractive to Google and Your Target Audience
Only by creating content that is attractive to Google will you rank at the top of the SERPs. This is a factor that will allow you to BE VISIBLE to the world and, ultimately, to your customers. Once you've reached these positions, you'll need to differentiate yourself from the competition by setting goals and attracting users to make that final click to visit your website (content), opening the doors to the next stages. Therefore, at every step, we cannot disappoint the user. We must continue creating and generating stimuli to guide them from start to finish in the process.
The following steps must be taken into account:
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1
Attraction Creating content with useful and interesting information for your users (social media and blog creation, accompanied by an appropriate SEO strategy).
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2
Interest Offering what the user is looking for, even if they haven't yet decided to choose one of our products or those of our competitors.
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3
Desire Generating enough trust for the customer to choose our brand, looking at the opinions about it on social networks.
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4
Action What we are ultimately seeking is for the user to take a specific action: buy, submit a contact form, give feedback, etc. Quality content is an effective solution to build more trust with our customers, increasing reputation and driving more interaction between the user and the brand.
Advantages Use case
To create an effective strategy, you need to work with the best professionals
At Andornet, we are experts in content marketing. Over the past few years, we have created content for different sectors and platforms, working with major business groups in Spain and the leading companies and entities in Andorra.
Our team creates, implements, and manages highly strategic campaigns tailored to anyone who wants to offer high-quality content. An exceptional strategy with the latest marketing tools will be the formula for success and achieving your sales goals.
- According to lab Spain, brands that use blogs on their websites achieve 126% more growth compared to those that don't.
- Three out of four Internet users regularly read blogs.
- 67% of online shoppers believe that product descriptions help in their decision-making.
- Content marketing costs 62% less for lead acquisition compared to traditional marketing.
Why design a content marketing strategy?
- You will increase your website traffic (page visits).
- You will generate potential customers.
- You will improve the authority and reputation of your website.
- You will create more interaction with your brand, increasing the chances of improving your online reputation.
How do we do it?
- We analyze your sector, product, or service, and your competition.
- We design a personalized content marketing strategy.
- We help convert your website visits into customers, reflecting your company's spirit and values.
- We set objectives.
- We monitor the results and continuously improve the content.
- We build your "buyer persona" or ideal customer archetypes.
- We create content focused on SEO.
Do you prefer that we meet?
Find us at:
C/Prat de la Creu, 59-65. Esc. C, 3r G.
AD500 Andorra La Vella . (Principat d'Andorra)
From Monday to Thursday from 07:45 a.m. to 1:00 p.m. and from 2:00 p.m. to 6:00 p.m.
Friday from 8:00 a.m. to 3:00 p.m.
